Jay Karen, National Golf Course Owners Association (USA)
Jay Karen is the CEO of National Golf Course Owners Association, where he leads the golf industry’s trade association and initiatives to support the success of the golf course business. Prior to his appointment at NGCOA, Jay was CEO of Select Registry, a portfolio of over 300 premier boutique hotels, inns and B&Bs. For seven years before that, Jay was President and CEO of the Professional Association of Innkeepers International, the leading trade association representing owners of small, independent lodging businesses. Jay was also with the NGCOA for ten years early in his career, having served the association in several roles. Jay holds a Master of Arts degree in American History from the College of Charleston and is a Certified Association Executive (CAE) by the American Society of Association Executives. Jay has recently served on the board of directors of the United States Travel Association and the College of Charleston’s Hospitality and Tourism Management degree program. In his role at NGCOA, he serves on the boards of the industry-wide advocacy coalition, We Are Golf, and the golf industry’s player development initiative, Golf 20/20.
Lodewijk Klootwijk, European Golf Course Owners Association
Lodewijk is passionate about the growth of the game of golf. He is dedicated to find what it takes to get and keep people into golf. In his 25 years in the industry in various roles he keeps picking up new insights. The world is changing, so is or should golf.
Lodewijk Klootwijk is chief executive of the European Golf Course Owners Association (EGCOA). This organisation represents 14 national owners associations and more than 900 courses in 21 countries in Europe. The association was founded in 2004 and has three main goals: Grow the game of Golf, Represent the Golf Course owners on a European level and Professionalize the golf business.
Lodewijk is also chief executive of the Dutch Golf Course Owners Association. Lodewijk is member of the advisory council of the Golf Environment Organisation, treasurer of the Dutch Turfgrass research Foundation and member of the Education Policy Board of CMAE.
Paul Fairweather, Australian Sports Commission
Paul Fairweather is the Deputy General Manager of Sport Insights at the Australian Sports Commission and is responsible for managing the ASC’s community research, knowledge management and sector collaboration strategies.
He has spent over 25 years in research and knowledge management roles at a senior level both in Australia and overseas. Prior to joining the ASC, Paul was General Manager of Tourism Research Australia, and spent two years in the United Arab Emirates as the Head of Business Intelligence at the Abu Dhabi Tourism Authority. In recent years, Paul has been responsible for providing strategic advice to a number of high level research related working groups for government, the private sector and academia.
He has also served as a Board member on the Tourism Research Unit of Monash University, Chaired the Tourism Forecasting Council Technical Committee and been an advisor to the Decipher Technologies Steering Committee.
He has a wide range of research experience and interests including forecasting and trying to understand the future. He commissioned and assisted in the development the recent CSIRO megatrend report Our Sporting future and the Sport Segmentation Studies.
Kim Ellis, Moore Park Golf
Jo-Ann Foo, Repucom
Jo-Ann is the Head of Research and Insights at Repucom where she designs, oversees and delivers research to enable clients within the sport, entertainment and leisure space to identify opportunities for growth and overcome challenges.
Her work covers participation, audience engagement, commercial optimisation and evaluation at all levels – from major right holders through to club and affiliate level organisations.
Prior to joining Repucom in 2014, Jo-Ann worked across a range of commercial industries including financial services, telecommunications, FMCG and wagering, which enables her to bring a unique and commercial perspective to her work with sporting organisations.
She likes to think of her job as being similar to a special agent, without the Bond glamour – being presented with a challenge, finding the enemy, applying the right tools to uncover the best strategy to overcome them, and then helping her clients to reign supreme!
She is a passionate researcher, an active and experienced practitioner of both qualitative and quantitative techniques and is strongly opposed to researchers who perpetuate the perception that reports must be about inducing death by PowerPoint!
Jo-Ann is not a golfer but is open to playing, which places her firmly in one of the key growth opportunity segments for the golf industry, as identified in Repucom’s research. She’ll share these findings with you, offering insights that should inform the business strategies of owners and operators.
Danny Bowerin, Golf Australia
Danny was recently appointed to the role of Marketing Director at Golf Australia, having worked closely with fellow speaker Jo-Ann Foo on the Australian Golf Industry Landscape research in his previous role at Repucom.
Danny spent the first six years of his career as a management consultant with one of the UK's leading consulting firms, where he became a respected client adviser across both private and public sectors. He is now a senior sports industry professional with almost a decade of marketing-related experience.
Danny has developed strategies for leading sports organisations in Australia and Hong Kong, as well as designing, implementing and evaluating sponsorship strategies and programs for some of the world’s great brands. His experience also includes working with major event bid companies and organising committees, and he was an integral part of shaping and delivering Deloitte UK’s ground-breaking London 2012 Olympic and Paralympic Games marketing program.
Alongside Jo-Ann Foo from Repucom, Danny will present key findings from Repucom’s latest research into the golf market in Australia, offering insights that should inform the business strategies of owners and operators.
Stephen Pitt, Golf Australia
Brian Thorburn, PGA of Australia
Tony Hallam, Yarra Bend Golf
Tony Hallam began his career with 20 years at PricewaterhouseCoopers including nine years as a Partner. This experience included a range of client assignments across audit and advisory work both in Australia and internationally and culminated in the leadership role as National Assurance Leader during a period of significant change as a result of significant public scrutiny of the audit and advisory profession both by the media and government regulators.
To further his commercial and management experience he moved into the professional sports and major event industry in 2005 and held a senior executive positions within golf, football (FFA) and cricket.
He has developed his experience as a Non-Executive Director in roles as a board member and Chairman. He is currently the Chairman of Melbourne Stadiums Limited (Etihad Stadium) which is owned by major superannuation funds, as well as Chairman of two private companies (one as Co-Founder). His roles have included non executive roles with the Brotherhood of St Laurence, Nimble Money, Asialink and Whitelion.
From this career he is an experienced Chairman, board member and executive with strong business acumen, experience with governance (including Finance/Audit Committees/Risk), knowledge of markets (in particular Asia), experience with State and Federal governments, and brand development and financial analysis.
Elizabeth Sattler, Sattler PR
Sean Callanan, Sports Geek
Adam Posner, Directivity
Kristy Ihle, THINK Global Research
Kristy Ihle is leading the charge when it comes to high-impact market research. As a trained Behavioural Scientist with 13 years of clinical, organisational and marketing research under her belt, Kristy has mastered the use of interactive technology and innovative techniques to unearth compelling data and drive business outcomes in this digital age.
She sets herself apart in this ever-evolving industry by combining her years of research experience with her passion for understanding human behaviour and its relationship with brands and organisations. This bespoke approach to research and design thinking is unmatched, putting her expanding company, TH?NK, on the radar of international corporations hungry for invaluable strategic consumer insights.
Before she founded TH?NK Global Research Design & Innovation in 2008, Kristy was a quantitative partner at TKP and an academic researcher for La Trobe University. This experience is what initially allowed her to identify the gap in the market for consultancies to take a more tailored and dynamic approach to conducting research, her philosophy: "Customers are continuously changing, so why shouldn't the research approach?". Since starting TH?NK nearly 8 years ago, Kristy, now the Managing Director, has since worked with a broad spectrum of clients in Australian markets and around the world, always keeping her philosophy at the forefront of design. It’s been said that her customised and innovative approach to research “turns on the light” for her clients and delivers "compelling real-world insights causing pause for thought".
Kristy is excited to be bringing to life some very interesting aspects of TH?NK's work on real time feedback on the golf course, highlighting the value in understanding exactly "why?" and "how?" customers might come back for more, again and again.
Mark Band, Parks & Leisure Australia
Bill Yates, Pace Manager Systems
Matthew Day, Wembley Golf Course
Luke Altschwager, Parkwood International
Andrew Davies, Quick18 Australia
Brodie Harper, Nine Network
We’re delighted that Brodie has come on board as MC for the Golf Business Forum.
Brodie Harper is a presenter for the Nine Network’s top rating travel and lifestyle program in Victoria ‘Postcards’, as well as a weather reporter for Channel Nine’s nightly news bulletin and the founder of travel blog www.bybrodie.com.
Brodie is a keen social golfer and was part of PGA's Ambassador program 'The Club' - an initiative which aims to encourage Australians to not only pick up a golf club and have a go, but also increase their enjoyment of the game.
Brodie has recently enjoyed her role as the ‘face of’ the Mornington Cup as well as the ‘Caulfield Classic Style Ambassador’ for the Caulfield Spring Racing Carnival. Brodie was host to many of the Caulfield Spring Racing Carnival’s events, roving reporter, style, fashion and the media ambassador for the event. Brodie currently enjoys being an ambassador for The Hilton in Melbourne and Mercedes Benz Mornington.