Customer Engagement

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Living in a digital world: Creating customer experiences and engaging in the new world order
Jul
26
11:00 AM11:00

Living in a digital world: Creating customer experiences and engaging in the new world order

Customer engagement is the key to success across all leisure activities, and never more so in golf. Engaging with customers requires both being present in person, and online, and having a story to tell. Our panel, experts in digital marketing and PR in the sports and tourism arenas, will tell you how. 

 

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The loyal golfer (Part 1): Who are they, what do they want, and how do we find them?
Jul
25
4:45 PM16:45

The loyal golfer (Part 1): Who are they, what do they want, and how do we find them?

For anyone seeking to engage golfers, this two-part session is not to be missed.  Much time has been spent discussing the challenges facing traditional golf membership, whilst facilities have responded through developing an array of schemes and offers designed to encourage repeat play from golfers. But what does loyalty really mean? Can someone who plays twice a year be loyal?

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National Programs & Initiatives to grow the game
Jul
25
1:50 PM13:50

National Programs & Initiatives to grow the game


Hear it straight from the head honchos of Australian Golf. The CEOs of Golf Australia and PGA of Australia will explain the collaborative approach the industry is adopting in delivering programs and initiatives that will grow the game.  Questions will be welcome, don’t miss the chance to meet and influence the people who are working at the very top of the golf industry in Australia.

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