Ever heard people mention pace of play? Sure, but what impact does it have on business performance? Hear from the 'Guru of Pace of Play' in this exclusive Australian appearance and learn how improving this aspect of your golfers' experience can directly increase profits.
Customer engagement is the key to success across all leisure activities, and never more so in golf. Engaging with customers requires both being present in person, and online, and having a story to tell. Our panel, experts in digital marketing and PR in the sports and tourism arenas, will tell you how.
The loyal golfer (Part 2): From evidence to action - key steps to building a loyalty and rewards program that works
Today Adam brings his extensive knowledge of loyalty and retention programs to the Forum, sharing key insights of designing and implementing loyalty programs. Move on from the “4th game free” coffee card and take your business to the next level.
For anyone seeking to engage golfers, this two-part session is not to be missed. Much time has been spent discussing the challenges facing traditional golf membership, whilst facilities have responded through developing an array of schemes and offers designed to encourage repeat play from golfers. But what does loyalty really mean? Can someone who plays twice a year be loyal?
Hear it straight from the head honchos of Australian Golf. The CEOs of Golf Australia and PGA of Australia will explain the collaborative approach the industry is adopting in delivering programs and initiatives that will grow the game. Questions will be welcome, don’t miss the chance to meet and influence the people who are working at the very top of the golf industry in Australia.