Customer engagement is the key to success across all leisure activities, and never more so in golf. Engaging with customers requires both being present in person, and online, and having a story to tell.
We’re lucky to have one of Australia’s leading experts in sports digital marketing, Sean Callanan, to open this session. Connecting sports, fans & sponsors using technology is Sean’s mission. Sean will share his insights into the state of the digital landscape and practical steps golf facilities can take to manage their online presence and create engagement with customers using content, data and social media.
Find out about the latest tools, the difference between being on social media and being social, and how sports are engaging with fans in ways not imagined even a year ago.
Following from Sean, Biz Sattler will discuss how your facility’s experience becomes a dinner table conversation, the power of collaborations and the value of repeat visitation. Biz has worked closely with the Australian golf industry and tourism industries for over 10 years, including through the Sattler family’s renowned Barnbougle Dunes and Lost Farm facilities in Tasmania, and in her own PR company, Sattler PR.
Sure, being a globally ranked golf course is a nice story to tell, but Biz will share her tips for generating customer experiences at any facility and leveraging those stories online.