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The loyal golfer (Part 1): Who are they, what do they want, and how do we find them?

For anyone seeking to engage golfers, this two-part session is not to be missed. 

Much time has been spent discussing the challenges facing traditional golf membership, whilst facilities have responded through developing an array of schemes and offers designed to encourage repeat play from golfers. But what does loyalty really mean? Can someone who plays twice a year be loyal?

Adam Posner will tell you that sure, they can. In seeking to secure loyalty from golfers, we need to know what we’re aiming for. And once we do, we need to know what the customer themselves wants. WellPlayed Golf Business Consultancy, in conjunction with THINK Global Research and Directivity, has undertaken in-depth research into the public golfer market to find out what drives golfers in their decisions to play golf. Adam and Kristy Ihle will present the findings for you, giving you the insights you need to develop the right programs to drive the behaviour you want from your customers.

Backed by evidence and data, you will find out what Australian golfers want. For anyone engaged in marketing to golfers, this session promised to deliver the answers you need.

Join the second instalment of this critical topic tomorrow morning where Adam will take us from research to action, outlining the key steps to designing a profitable loyalty program.