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Keynote: Insights from the world’s biggest golf market



Representing owners and operators of golf facilities in the USA and worldwide, the NGCOA is a key influencer of golf business performance through both its advocacy with key industry bodies and the development of significant resources of its member facilities. In this session Jay Karen, CEO of the NGCOA, will share some of the important developments and trends in the USA market.

Having watched the US market bounce back from a long recession, Jay will provide critical insight into the drivers of success for golf facilities in the world’s biggest market for golf, and share how new formats and other innovations in golf are changing the customer experience. 

An ambitious and energetic executive, Jay holds a deep knowledge of and passion for the golf industry. He now leads the NGCOA which represents more than 3,000 member golf course owners and operators worldwide. In his role at NGCOA, he serves on the boards of the industrywide advocacy coalition, We Are Golf, and the golf industry’s player development initiative, Golf 20/20.