Golf Facility Showcase: Club Parkwood
Jul
26
2:00pm 2:00pm

Golf Facility Showcase: Club Parkwood

This facility has to be seen to be believed - innovative from every angle,  Club Parkwood on the Gold Coast has managed extensive renovations and extensions to its business and they're not done yet! Hear more about the strategy and key relationships forming the basis of the business and get tips on how you can leverage your business in the same way.

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Living in a digital world: Creating customer experiences and engaging in the new world order
Jul
26
11:00am11:00am

Living in a digital world: Creating customer experiences and engaging in the new world order

Customer engagement is the key to success across all leisure activities, and never more so in golf. Engaging with customers requires both being present in person, and online, and having a story to tell. Our panel, experts in digital marketing and PR in the sports and tourism arenas, will tell you how. 

 

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The loyal golfer (Part 1): Who are they, what do they want, and how do we find them?
Jul
25
4:45pm 4:45pm

The loyal golfer (Part 1): Who are they, what do they want, and how do we find them?

For anyone seeking to engage golfers, this two-part session is not to be missed.  Much time has been spent discussing the challenges facing traditional golf membership, whilst facilities have responded through developing an array of schemes and offers designed to encourage repeat play from golfers. But what does loyalty really mean? Can someone who plays twice a year be loyal?

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Breaking down the walls: Working with local government
Jul
25
2:50pm 2:50pm

Breaking down the walls: Working with local government

Local government bodies are significant players in the golf landscape, as landlords and active operators. With a focus on driving recreation outcomes to improve health and wellbeing in their communities, your local government is a key stakeholder in the success of your golf facility. So how do you engage successfully with them?

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National Programs & Initiatives to grow the game
Jul
25
1:50pm 1:50pm

National Programs & Initiatives to grow the game


Hear it straight from the head honchos of Australian Golf. The CEOs of Golf Australia and PGA of Australia will explain the collaborative approach the industry is adopting in delivering programs and initiatives that will grow the game.  Questions will be welcome, don’t miss the chance to meet and influence the people who are working at the very top of the golf industry in Australia.

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Meet the modern golf industry customer
Jul
25
11:40am11:40am

Meet the modern golf industry customer

Staying abreast of the customer’s needs is everyone’s local challenge, but understanding the broader market is critical to knowing why people behave the way they do. How often have we heard that millennials aren’t interested in anything bricks and mortar, and that cycling is the new golf? This session takes us beyond the cliches and brings data and evidence to the table.

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Keynote: Insights from the world’s biggest golf market
Jul
25
9:45am 9:45am

Keynote: Insights from the world’s biggest golf market

Representing owners and operators of golf facilities in the USA and worldwide, the NGCOA is a key influencer of golf business performance through both its advocacy with key industry bodies and the development of significant resources of its member facilities. In this session Jay Karen, CEO of the NGCOA, will share some of the important developments and trends in the USA market.

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Opening Keynote: EGCOA Vision 2020
Jul
25
9:00am 9:00am

Opening Keynote: EGCOA Vision 2020

Hear from the EGCOA’s CEO direct about Vision 2020: an in-depth research project undertaken to create an overview of the European golf industry and develop an outlook for the development of golf through 2020. This project has produced a tool for facility owners and operators to build their strategy upon for the coming years to find and bind more players into the game of golf.

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