Before you head home, sit back and enjoy a presentation that is sure to challenge your perceptions of what it means to aim high, and hit your targets. Our closing keynote presenters are a couple of ordinary people who have achieved the extraordinary, and have some great tales to tell as a result.
The Golf Business Forum directors, Guy Chapple and Andrew Davies, take a moment to reflect on two days of connecting, learning and seeing best practice in action. They’ll share a little background to the Forum and highlight their key messages for how to turn talk into success in your golf business.
This facility has to be seen to be believed - innovative from every angle, Club Parkwood on the Gold Coast has managed extensive renovations and extensions to its business and they're not done yet! Hear more about the strategy and key relationships forming the basis of the business and get tips on how you can leverage your business in the same way.
Ever heard people mention pace of play? Sure, but what impact does it have on business performance? Hear from the 'Guru of Pace of Play' in this exclusive Australian appearance and learn how improving this aspect of your golfers' experience can directly increase profits.
Customer engagement is the key to success across all leisure activities, and never more so in golf. Engaging with customers requires both being present in person, and online, and having a story to tell. Our panel, experts in digital marketing and PR in the sports and tourism arenas, will tell you how.
The loyal golfer (Part 2): From evidence to action - key steps to building a loyalty and rewards program that works
Today Adam brings his extensive knowledge of loyalty and retention programs to the Forum, sharing key insights of designing and implementing loyalty programs. Move on from the “4th game free” coffee card and take your business to the next level.
For anyone seeking to engage golfers, this two-part session is not to be missed. Much time has been spent discussing the challenges facing traditional golf membership, whilst facilities have responded through developing an array of schemes and offers designed to encourage repeat play from golfers. But what does loyalty really mean? Can someone who plays twice a year be loyal?
Local government bodies are significant players in the golf landscape, as landlords and active operators. With a focus on driving recreation outcomes to improve health and wellbeing in their communities, your local government is a key stakeholder in the success of your golf facility. So how do you engage successfully with them?
Hear it straight from the head honchos of Australian Golf. The CEOs of Golf Australia and PGA of Australia will explain the collaborative approach the industry is adopting in delivering programs and initiatives that will grow the game. Questions will be welcome, don’t miss the chance to meet and influence the people who are working at the very top of the golf industry in Australia.
Public Golf Facilities Australia (PGFA) is a not-for-profit group formed in 2016. Its overarching purpose is to provide its members with direction for best-practice operations and to develop common strategies in order to generate greater participation in golf.
Staying abreast of the customer’s needs is everyone’s local challenge, but understanding the broader market is critical to knowing why people behave the way they do. How often have we heard that millennials aren’t interested in anything bricks and mortar, and that cycling is the new golf? This session takes us beyond the cliches and brings data and evidence to the table.
The way Australians are playing sport is changing - in this session we access the comprehensive resources of the Australian Sports Commission to find out how key sporting participation trends will impact your golf facility.
Representing owners and operators of golf facilities in the USA and worldwide, the NGCOA is a key influencer of golf business performance through both its advocacy with key industry bodies and the development of significant resources of its member facilities. In this session Jay Karen, CEO of the NGCOA, will share some of the important developments and trends in the USA market.
Hear from the EGCOA’s CEO direct about Vision 2020: an in-depth research project undertaken to create an overview of the European golf industry and develop an outlook for the development of golf through 2020. This project has produced a tool for facility owners and operators to build their strategy upon for the coming years to find and bind more players into the game of golf.